This week, we’ve been thinking about measuring – specifically about choosing what we measure, and how that can (and should) change over time. The truth is that what gets measured tends to get done – by tracking things, we place our focus on them, and when we place our focus on something, we are more likely to do it. Over the years, we have chosen to focus on studio time, social media results, sales, expenses and much more. But we are now noticing how much our focus has changed as our priorities have shifted.
Perhaps it’s wise to continually revisit the things we measure, so that we can ensure we’re heading in the direction we want. After all, if we don’t set our priorities, life will set them for us.
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“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License