Rising to new challenges in marketing and promotion [17]
This week we have a wide-ranging discussion about promotion for recent projects. Promoting yourself can feel daunting so we have a few ideas for places you can update so that people can find out what’s going on in your world. In addition, we share our perspectives on approaching galleries. Should you really be nervous about this, or can you re-frame the issue and think about new galleries as potential business partners?
Rising to new challenges….
Recent new challenges have required us to stretch ourselves – to learn new technologies, to develop new skills and to get comfortable with promotion. We discuss the blocks to developing the required skills – including fear of failure and worrying about negative reactions – and offer our own perspectives along with concrete tips and solutions.
We also explore the difference between working on promotion for someone else, and versus doing it for ourselves, and discuss procrastination – when is it simply our need to slow down and move step by step?
Ways to let people know about what you have to offer!
Instagram: bio text, link page, post, post shared to your story, story talking, story as a fixed image
Facebook: as well as within posts in multiple ways, you can create an event, share to a relevant group, update your FB Page header
Website: add a section to your home page and then link with more details to a blog post, or a new page, add that to your Menu so people can find it easily. Give people the information or links they need.
Emails: Send an email to your list (more than once!), add a link within your personal email footer
Audience Question
I would like to know more about how to approach stockists and galleries? I find this really hard to do. How do I sell my art to them? How do I maintain my confidence through this process? Any tips would be great.
If you have a question you’d like us to discuss, click here to send it to us
Inside / outside inspiration
This week we’ve found enjoyment in some books!
Station Eleven by Emily John Mandel
Stand Out Online by Natasha Courtenay-Smith
The White Hotel by D.M. Thomas
Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art
Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Omg, I am the woman you both just mentioned, the one who missed the deadline for Nick’s cvp2. Well I didn’t give up (thought who would return a ready income 🙂 so I emailed and explained and, a bit late but, got in.
Now enjoing it a lot. Thanks guys!
Oh I’m not sure! There were probably a few 🙂 I’m glad you took the initiative and are enjoying it. x
You need to try Artwork Achive! I’ve been using it for years. No need to do spreadsheets, it automates everything!! It is so reasonable, same as a couple of cofffees a month. Catalogues all your art etc.
https://www.artworkarchive.com/?ref=54388f
It’s the answer to all your art business needs.You’ll wonder why you didn’t do this earlier:)
All the best,
Victoria Scudamore
Yes, I have it, but I find it doesn’t have the detail I want to record sales (eg Paypal vs Sum Up fees, postage costs etc)- and it means uploading everything to another place, so I’ve gone back to my own spreadsheets. There are some things about it which are wonderful though so it’s definitely worth signing up and testing it. (The first level is free for anyone reading this!)
So nice to hear back from you Alice! You must be better at spreadsheets than I:) Love your podcasts, feel like I’m having tea with art friends.