This week we have a wide-ranging discussion about promotion for recent projects. Promoting yourself can feel daunting so we have a few ideas for places you can update so that people can find out what’s going on in your world. In addition, we share our perspectives on approaching galleries. Should you really be nervous about this, or can you re-frame the issue and think about new galleries as potential business partners?
Rising to new challenges….
Recent new challenges have required us to stretch ourselves – to learn new technologies, to develop new skills and to get comfortable with promotion. We discuss the blocks to developing the required skills – including fear of failure and worrying about negative reactions – and offer our own perspectives along with concrete tips and solutions.
We also explore the difference between working on promotion for someone else, and versus doing it for ourselves, and discuss procrastination – when is it simply our need to slow down and move step by step?
Ways to let people know about what you have to offer!
Instagram: bio text, link page, post, post shared to your story, story talking, story as a fixed image
Facebook: as well as within posts in multiple ways, you can create an event, share to a relevant group, update your FB Page header
Website: add a section to your home page and then link with more details to a blog post, or a new page, add that to your Menu so people can find it easily. Give people the information or links they need.
Emails: Send an email to your list (more than once!), add a link within your personal email footer
I would like to know more about how to approach stockists and galleries? I find this really hard to do. How do I sell my art to them? How do I maintain my confidence through this process? Any tips would be great.
If you have a question you’d like us to discuss, click here to send it to us
Inside / outside inspiration
This week we’ve found enjoyment in some books!
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License