Apple podcast

 

If you want to sell art (or workshops or mentoring), what’s the most effective way? You might think of galleries or art fairs or group exhibitions, but in our experience, the answer is none of those. In our experience, the good old email list our most effective sales tool.

And yet, many of us struggle to send emails – perhaps we feel we’re bothering people or perhaps we don’t know what to say. In this episode, as Alice almost breaks her mailing list, we break down our own approaches to email, discuss the role of Substack, and suggest that it might be time to double down on this precious tool.

Mentioned:

Get Louise’s weekly Newsletter here: www.louisefletcherart.com/contact

Get Alice’s (more sporadic) newsletter here: alicesheridan.com/newsletter/

Fargo film: ⁠https://www.youtube.com/watch?v=ju75Sd4yAZw⁠

Fargo TV series season 5: ⁠https://www.youtube.com/watch?v=8ZdK87tfv6k

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

As artists, we rarely lack ideas. But how do you nurture those ideas so that they come to full fruition? It’s possible to rush that first inkling, so that it never has a chance to reach its full potential. It’s also possible to have so many flashes of inspiration that you never find a focus. Both Alice and Louise are feeling the need to make a nurturing space for their current ideas, and both are working on ways to do that. We don’t have all the answers – but maybe we have some thoughts that can help you find your own balance.

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

How do you use sketchbooks? Do you make beautiful illustrative drawings or is your book more of a scrapbook? Do you work regularly in sketchbooks or only now and then? And do you prefer loose sheets or actual books?

This week we’re diving into all this and more. Sketchbooks are a place we return to time and again to regroup, gather ideas, or simply experiment with materials. Neither of us could make our art without periods where retreat into our sketchbooks. Perhaps this conversation will encourage you to do the same 🙂

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If you have a question you’d like us to discuss, click here to send it to us

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

The art of selling may not feel like it comes easily, but today Sara Dalrymple joins Alice to talk about how artists can see this differently.

We talk about preserving your no. 1 asset, a key non-negotiable you must be prepared for, and more than one reason why artists are perhaps BEST placed for making sales – once you have a few things adjusted and in order!

Having grown her own photography business, Sara founded a specialist sales consultancy, mentoring other creatives selling their products and services online. She has helped hundreds of business owners bring in consistent sales through confident, sleaze-free self-promotion.

Now, Sara is extending her mission to help even more small business owners find consistent sales success, through her book More Sales Please! which is out now and filled with inspiring advice and practical steps.

Mentioned

Find Sara’s website including a quiz to discover what’s blocking your sales ⁠https://saradalrymple.co.uk/moresalesplease⁠

Follow Sara on Instagram at ⁠@saleswithsara⁠ for lots of tips to increase confidence with selling the sleaze-free way.

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

Roll on 2024! It’s been a while since we’ve recorded together and we really enjoyed getting back together for this catch-up chat. Our primary focus this week is the the differing ways we have both begun the new year. Alice eased in to 2024 with a lot of family time, while Louise took an exciting trip to New York … and yet perhaps we’re not so different after all. Our chat reveals that we are approaching this year with a new attitude and a new appreciation for things other than work (although art will still feature prominently of course!).

Perhaps this conversation will help you reflect on your own plans and intentions for this year, and also give you “permission” to do things your own way.

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

As we bounce (?!) back into 2024 after a seasonal break I’m joined by JoMcCarthy for an informal discussion around how we find ourselves using Instagram – or planning to.

This isn’t a strategy plan, or top tips for getting the best marketing results, but about how we use the platform, and finding ways to enjoy what it offers.

We dip into phone addiction, habits, what content we like to consume and to create. When social media is viewed by many as a time suck, what should you consider if you are thinking of taking a longer break? Are the alternatives?

Chat with Jo on Instagram ⁠@jo_mccarthy_chats⁠

You can hear more from Jo back in episode 137 when we talked about how to know if you’re ready to sell online.

Mentioned

Henry Miller article: ⁠https://www.themarginalian.org/2022/10/07/henry-miller-creativity-friendship/⁠

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

As we head for our Christmas break, we look back on 2023 and ask ‘how did it go?’

For this episode, we pulled out planners and notebooks to look back on what we hoped to achieve and how it all went. This process can be so valuable; the pause is a chance to reflect on your priorities and an opportunity to realign them if need be. It can also be an opportunity to recognise your own achievements, to start thinking about new goals, and perhaps also to notice what you no longer desire.

Mentioned

⁠Marina Abramović at the Royal Academy

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com

Contribute to the podcast here:

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

This week, we’re all about inspiring women. Louise reveals a surprising fascination with medieval history, and explains how it led her to reflect on the value of patience, persistence and self-belief even when it seems unwarranted. If one determined woman can beat seemingly insurmountable odds to find a long-dead King, what might we be capable of?

How often do we give up on something just before the big breakthrough? Where might childhood trauma be holding us back in later life? And how much selfishness is too much? We explore all this and more in this inspiring episode. Who knows, maybe we have it in us to do great things if we simply believe it’s possible.

Mentioned

Phillipa Langley book ⁠https://www.amazon.co.uk/Princes-Tower-Solving-Historys-Greatest/dp/163936627X⁠  

The Lost King ⁠https://www.youtube.com/watch?v=TXxRfhQFuV4⁠ 

⁠Boat Story BBC

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com

Contribute to the podcast here:

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

This week, we answer a question from a new listener who has recently begun to paint. Eric is wondering how to make the leap from copying images to making his own unique work. This question sparked a discussion about the ways in which artists find their own unique path. For us, this has included gathering visual references, noticing (and valuing) our own preferences, trusting our instincts, learning about other artists, and finding ways to learn in-person. For beginners there is always a gap between what we want to create and what we are capable of creating, and this gap can feel frustrating. In this episode, we encourage a different way of looking at the issue because learning to enjoy the process of discovery can become a true and enduring source of joy in your life.

Mentioned

Curtis Holder portrait artist of the year in NT

⁠ https://www.curtisholder.co.uk/

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com

Contribute to the podcast here:

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

Let’s talk about events – specifically, getting ready for them. As Alice prepares for Manchester Art Fair, we share our top tips for event prep. When you do you order frames? How can you promote the event in advance? What should you store in your event box? How will you take payments? What kind of shoes should you wear? (!)  These are just some of the points we raise this week. An event can be a really fun and rewarding thing to do as long as you prepare well in advance, so we hope this conversation sparks some ideas to make it easier and more fun.

Mentioned

Sumup card reader here (discount referral link)

⁠http://r.sumup.com/referrals/hc5h7⁠

Jacksons pre-made tray frames (certain sizes) ⁠https://www.jacksonsart.com/jackson-s-tray-float-frame-for-canvas⁠

Jacksons bespoke self-assembly frames ⁠https://www.jacksonsart.com/en-us/bespoke-frame-builder

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com

Contribute to the podcast here:

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

This week, we’ve been thinking about measuring – specifically about choosing what we measure, and how that can (and should) change over time. The truth is that what gets measured tends to get done – by tracking things, we place our focus on them, and when we place our focus on something, we are more likely to do it. Over the years, we have chosen to focus on studio time, social media results, sales, expenses and much more. But we are now noticing how much our focus has changed as our priorities have shifted.

Perhaps it’s wise to continually revisit the things we measure, so that we can ensure we’re heading in the direction we want. After all, if we don’t set our priorities, life will set them for us.

Come and share your thoughts on this Instagram post!
https://www.instagram.com/p/CzV0ipvIN60/

Mentioned

⁠Search Engine Podcast, Internet episode

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com

Contribute to the podcast here:

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Apple podcast

 

This week, we revisit episode 228 (an interview with author Christine Coulson) and discuss the key ideas we found inspiring. In the process, it’s possible we have defined a framework for creativity – a set of ideas that can ignite new ideas and new ways of working for anyone. If you feel you want to take your work forward in new or different ways, this is the conversation for you. Make sure to have a way of taking notes, because this is a doozy 🙂

M

Mentioned

Picasso documentary https://www.bbc.co.uk/iplayer/episodes/p0fjh4zl/picasso-the-beauty-and-the-beast

David Beckham documentary https://www.netflix.com/title/81223488

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com

Contribute to the podcast here:

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License