As the holidays approach, we discuss how you can encourage others to give your art as a gift (or to ask for your art as a gift). The challenge, of course, is that art is a highly personal choice, so buyers might be concerned about “getting it wrong.”
We put our heads together and came up with a range of tips and tricks designed to make it easy and risk-free for someone to give your art to a loved one. Our ideas range from the types of products you offer, to the ways in which you allow people to buy. There are a few twists so make sure to listen but a quick list is also below.
- Make sure your range includes smaller pieces or even gift items
- Highlight your return policy to take away the risk element
- Talk about a test at home option
- Gift certificates – but perhaps not as you think
- Can you create a payment plan? Paypal credit is just one way to do this.
- Create a page or post on your website about giving your art as a gift
- Mention gift options in your seasonal newsletters and invite people to get in touch
- Set up an open studio event with a few other local artists pre-Christmas
- oh, and a genius last secret idea!
This is also the last week to join our exciting end-of-year event scheduled for the week of November 18th. “Your Best Art Year Ever” will be an interactive live 5-day event during which we will share our approach to planning for success. There will be chat, laughs, sound advice, a chance to ask questions, and even a few free downloads so that you can plan your own “best art year ever.”
Just click HERE to join, or the image above
You can join the Facebook group now and start to get to know everyone, so that you’re ready for when we start on November 18th. No sales pitch, no sign-up required.
You can find out more about Paypal credit here: https://www.paypal.com/uk/webapps/mpp/paypal-virtual-credit
Kevin Ghiglione: https://ghiglione.ca/critique
If you have a question you’d like us to discuss, click here to send it to us
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“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License