Kickstarting your Email Marketing: Why it’s Important and How to do it Right [36]

This week we’re diving into the topic of email and newsletters. For many artists, the thought of sending a regular email is daunting (what do you say? How do you say it?) Others haven’t even collected email addresses in the past. But don’t give up – we hope this will inspire you to crack on AND understand why this can be such a keystone for sharing your art.

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We’re hoping today’s discussion will inspire you to get started and/or to crank up your current efforts! The truth is that email has an important role to play in your marketing mix. Yes, social media is important, but when someone gives you their email address, they are taking a step closer to you – giving you a valuable opportunity to make and keep a connection.

We share tips, discuss areas where we could improve, and invite you to sign up for both our newsletters, so you can experience what happens when you do. All this as well as Bake-Off chat, new studio news and the exciting nature of the creative cycle.

I don’t assume the role of key marketing expert (and I have plenty of things I know I can improve!) but you will see a number of places on this website you can sign up to see more – which one tempted you most? (Most people say they don’t like pop-ups, but I can tell you it works the best!)

Click here for my specific page I mention, just for those clicking over from instagram with more specific wording:

Let me know in the comments below what one change you will make today for your own artist newsletter.

If you have a question you’d like us to discuss, click here to send it to us

If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at

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or Louise @louisefletcher_art

“Monkeys Spinning Monkeys” Kevin MacLeod ( Licensed under Creative Commons: By Attribution 3.0 License

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