Sharing our creative process is a highly effective way to connect with potential collectors. In fact, in today’s world it is essential, but it can feel vulnerable. Today we share our experiences and tips for exposing your art…
This week Louise has been organizing her files and ideas for marketing and enjoying how much better it feels. After a dead day lost to technology on Friday AND Monday, Alice had a purchase request “out of the blue” which leads us to discuss how to tell the difference between genuine enquiries and scams.
Louise has been organizing her files and ideas for marketing and enjoying how much better it feels. After a dead day lost to technology on Friday AND Monday Alice had a purchase request “out of the blue” which leads us to discuss how to tell the difference between genuine enquiries and scams.
As artists we have unprecedented opportunities to market ourselves and our work. We no longer have to rely on galleries or agents – the internet allows us to connect directly with potential buyers. Sharing our creative process is a highly effective way to do this, and video can be a wonderful way to satisfy people’s interest.
This week, we discuss different ways to get started with video, including how to create a video without appearing in it, how you can use Facebook “lives,” and why Instagram stories might be a good way to get started.
We also acknowledge the vulnerability that comes with sharing our creative practice and get the giggles about some of the not-so-nice comments we have received. But we both agree that the benefits far outweigh the (extremely rare) mean remarks. If we want people to see our art, we have to let them see us.
“I often feel demoralised when I spend time looking at posts of other artists on instagram. (I am otherwise pretty confident about my art and my abilities as an artist) have you personally ever felt this and if so how have you overcome it? I know social media is hugely important in terms of promoting my art.”Helen Long
Find Helen’s work here: www.instagram.com/helenlong.artist
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This week’s inspirations are all about taking time out for ourselves, Louise is learning about curing pain using brain plasticity with the Curable app .
Alice has enjoyed a day to review what has changed within her art and business with her coach. When we have a tendency to race ahead, pressing pause like this is a great way to ensure you are on track or brainstorm some ideas for what you could do differently.
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“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License