As working artists, we have both used social media to build an audience and make sales. In this episode, we discuss how we approached social media when we first started, what we learned along the way, and how it plays into our marketing strategies today.
This is an honest and open discussion that includes what we didn’t understand, what we got wrong, and where we still need to improve. But having built solid and loyal followings on platforms such as Instagram, Youtube and Facebook, we both have sound advice about different ways to leverage these free resources to build your art career.
Building a following on social media is a slow process, but the results speak for themselves. These platforms certainly have their downsides, but artists have never been able to take such strong control of their own marketing or been able to reach so many people free of charge. We hope you find our conversation thought-provoking and perhaps inspirational.
Sketchbook Project: https://www.sketchbookproject.com/
Patrick Gale book: Take Nothing With You
Listen to episode 59: https://alicesheridan.com/episode59
Mini Seawhite concertina sketchbook: https://www.cassart.co.uk/drawing/paper-3/sketchbooks/seawhite-concertina-sketchbook-70-pages-140gsm.htm
Join the Connected Artist Club waitlist HERE
If you have a question you’d like us to discuss, click here to send it to us
If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com
Contribute to the podcast here:
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License