How to Sell Your Art [205]

Apple podcast

 

If you have ever wondered how to sell more art, this discussion is for you. We dive into the topic of making sales in a discussion that touches on the importance of email marketing, the value of a good social media presence, and the need to reduce friction wherever possible.

While there can be power in an effective launch, but we also believe that selling is not a one-time thing. The reality is that we are always selling ourselves and our work, and the only question is how well we do it. We share our secrets for ongoing marketing, including understanding our buyers; inviting people into our process; building relationships; and engaging people in conversation. We also discuss the need to constantly evaluate both our work and our sales strategies and agree on the importance of being remarkable.

If you’re interested in selling more of your art, we hope our conversation inspires you to take some new actions.

Mentioned

Uncanny podcast ⁠https://www.bbc.co.uk/sounds/brand/m0010x7c⁠

Lessons in Chemistry ⁠https://www.amazon.co.uk/Lessons-Chemistry-Debut-Bonnie-Garmus/dp/0857528122⁠

Nino Yuniardi ⁠https://nino.studio/

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If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com

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or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Is Instagram twisting the way you show up for yourself – with Denise Gasser [204]

Apple podcast

 

I first discovered Denise Gasser as she was sharing the challenges of making art as a mother with young children with her “Art After…” project. There was a refreshing honesty and acceptance about the realities, which also showed up in a reel Denise filmed in her car. We finally connected to record this conversation about two ways social media could be impacting the way art is made…. what we see others do as markers of success, and our own need for validation which can lead us away from making our truest work.

But is Social Media the culprit? Or; comparison, insecurity, envy, lack of self worth—these are the culprits. Social media will challenge our resolve in these areas, but ultimately it’s up to us to manage our own experience and create healthy patterns that allow social media to be a tool for our benefit rather than a weapon of self destruction.

While this tool puts more power in the hands of artists to promote ourselves and thrive as artists without relying on the gatekeepers of the fine art world. Are you wielding this power? Or are you crumbling?

Let this conversation re-balance you (and yes there are issues with that word!) so you don’t lose yourself.

Watch the Reel that prompted this conversation: ⁠https://www.instagram.com/reel/Co8oHYirqUi/?hl=en

Denise offers mentor sessions for artists through her website: ⁠www.denisegasser.com⁠ 

Mentioned

Find her on Instagram: ⁠@denisegasserart ⁠

Read an earlier blog from Densie about managing your relationship with Instagram ⁠Instagram the Great and Terrible⁠

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com

Contribute to the podcast here:

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Is there another way to look at this? [203]

Apple podcast

 

Looking at things from a different angle is what artists should do best, but sometimes we get stuck in the trap of immediate thinking. Two seemingly unrelated topics, but both linked by a common idea…

A listener asks why she constantly moves between projects without ever finishing anything, and we suggest some questions to ask and some viewpoint shifts. Meanwhile, British artist Damien Hirst launched a new project which we initially found somewhat laughable, but which morphed into something else when we gave it some thought.

We also share our recommendations for an inspiring podcast and a life-giving TV show. We hope this chat inspires you to perhaps look at something in a different way – there is always more than one viewpoint.

Mentioned

The Spin-Off Podcast ⁠https://the-spin-off.captivate.fm/⁠

Ted Lasso on Apple TV ⁠https://tv.apple.com/gb/show/ted-lasso/umc.cmc.vtoh0mn0xn7t3c643xqonfzy⁠

Ted Lasso trailer on Youtube: ⁠ https://tv.apple.com/gb/show/ted-lasso/umc.cmc.vtoh0mn0xn7t3c643xqonfzy

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com

Contribute to the podcast here:

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Is it a Series? A Collection? Or just One Painting at a Time? [202]

Apple podcast

 

A listener asks what does it mean to work in a series. What is the difference between a series and a collection? And what is a “body of work”? As we break down the idea of a series, we cover the importance of an initial idea or line of inquiry; the role of parameters; and some of the things that could define a series.

Get more involved…

If you have a question you’d like us to discuss, click here to send it to us

If you are enjoying the podcast this is an easy and inexpensive way to help support it and ensure it continues. The demands of making it each week can be challenging. Your support is allowing us to hire some editing help. If you’d like to help out with a one-time or a monthly donation, you can “buy us a coffee” us at Ko-fi.com

Contribute to the podcast here:

Follow Alice on Instagram @alicesheridanstudio
or Louise @louisefletcher_art

Credits
“Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License