“How can I sell more of my work?” is one of the biggest questions artists want answered But if the answer is as individual as your art, where do you begin. For us, it’s not what most of the sales experts tell you to do! We also discuss how to ignite the creative spark and the power of simply not caring what other people think.
This week Alice has been taking part in two very different online challenges and working to find the balance between her own painting and the Connected Artist Club. Louise has also been managing a challenging workload alongside prepping boards/ideas for new work
OK, main topic….
This week we dive into the topic of selling – why it doesn’t need to be intimidating and why – above all – we must develop an approach that leverages our unique strengths and matches the interests of our target audience.
Whether you are worrying about how to do it online or how many people you need to be successful we have some thoughts for you. In the end, selling is like art-making – the more unique and personal your approach, the better you will be. Real world examples include a door-to-door art salesman, an enterprising London painter, and Alice’s window cleaner.
Audience Question
When you’re limited on time, how do you ‘magic up’ creativity? Can you switch it on? Anon
Alice has a view on starting with your energy rather than the creativity. Louise uses a dedication to time and being within her working space, but together we agree it’s not about waiting for a switch or flash of inspiration. However there ARE things you can do to set the scene and make sure the conditions are right for that creativity to flow…
Inside / outside inspiration
Alice is wondering why things take so long to get to – and then feel so easy! The magic of self care and the window pixie. Louise is still feeling inspired by her recent interview with Nicholas Wilton – his belief about artist path and what’s possible for anyone. Especially how to be dismissive of your brother-in-law!
Credits “Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
https://i0.wp.com/alicesheridan.com/wp-content/uploads/2019/04/Ep-15-Selling-your-way.jpg?fit=990%2C800&ssl=1800990Alicehttps://alicesheridan.com/wp-content/uploads/2021/04/Alice-Sheridan-2.pngAlice2019-04-30 07:46:172019-04-30 07:46:22Selling your art your way [15]
Have you ever wondered quite what the point is in entering shows, or whether it’s worth your while? This one is for you!
This week Alice has been turning her feelings around by getting stuck into things and honouring her promises to herself, which includes wrecking an old painting. Louise has also honoured her promise to get her home exhibition up and running – and seeing the rewards already. And then there’s a little rant about taking action and not taking up opportunities.
This week, we’re considering event and exhibition submissions and asking what criteria should we use to decide if something is right for us. We consider both the financial costs and reputational benefits of events, identifying areas to consider including costs, location, audience match etc.
But we also go deeper. This topic unearthed a rare difference of opinion as a result of two different perspectives. In the end, we both agree that submission decisions shouldn’t be made in a vacuum – but rather as an element of your wider strategy.
Can you discuss the fear of sharing work in progress. This all relates to the fear of judgement and being assessed… it could even relate to the fear of being copied.
Inside / outside inspiration
Alice re-discovers the simple joys of returning to easy colour after some time away, and Louise is boosted (and maybe a little offended?) about the power of self-belief in determining the level of our success after watching a documentary about Sean Scully. (BBC)
Credits “Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
https://i0.wp.com/alicesheridan.com/wp-content/uploads/2019/04/Ep-14-selective-about-submissions.jpg?fit=990%2C800&ssl=1800990Alicehttps://alicesheridan.com/wp-content/uploads/2021/04/Alice-Sheridan-2.pngAlice2019-04-23 09:00:592019-04-23 07:47:15How to be selective about submissions [14]
Making art starts with the basics of form: colour, line, value, design. We need to become fluent in using these if we want to make art which takes this basic vocabulary and turns it into poetry.
Nicholas Wilton joined me for this discussion where we talked about how to create true feeling in your work, bridging the gap between realism and abstract work, and ultimately how to extend your own personal art making journey.
Usually art tuition starts at school, but as adults we get to choose our own learning experiences. You can learn a lot from well-chosen books, from YouTube, by taking a week long residential class (all of which I have done!) Finding your style is about more than how things look, as you will discover… exploring these ideas alongside a structured way to learn more about set principles has been a game changer for me.
Listen and see if you agree.
I’m often asked to teach, and the truth is that I can’t do it as well as I learnt from this program, so I hope you will sign up for this workshop and start to grow and extend your own art vocabulary.
It starts with a new way to think about the language of design and colour but there’s much more to it than that. It’s free – why wouldn’t you?!
https://i0.wp.com/alicesheridan.com/wp-content/uploads/2019/04/blog-post-How-to-1.jpg?fit=940%2C788&ssl=1788940Alicehttps://alicesheridan.com/wp-content/uploads/2021/04/Alice-Sheridan-2.pngAlice2019-04-18 16:55:182021-05-16 01:23:04Find your path to making authentic art
Does your art need a gimmick to succeed? If art has a quickly recognisable ‘hook’ does that make it easier to sell?
This week Alice has been learning the value of taking detours – Louise is in flow with her work and both have been working together to share a free art workshop with Nicholas Wilton which will show you the three most powerful principles you can use to transform your art.
We explore the idea of having a ‘gimmick’ – what does it mean within art? Is there a difference between artists who have settled on a process and/or subject matter that works for them, and those who are continually searching. Perhaps there isn’t as much of a difference as we are assuming and there is something here we can all learn from.
Our discussion ranges from pop art to cubism and from Damian Hirst to a colour-blind Yorkshire farmer. Perhaps it’s not that art needs a gimmick to succeed – but that it needs a story, so that others can relate to it. Have you discovered yours yet?
Audience Question
“How much do you concern yourself with contemporary, ‘critically relevant’ art? How do you navigate the call to innovate versus just following your own pleasure and intuition?”
Inside / outside inspiration
Louise finds joy, and a bit of surprise in the fact that she’s begun to have calls from interested buyers who want to buy her work … “I need to make that easier.”
Alice has been inspired by others doing what’s necessary to move things along for them, including learning new technology in order to get results.
Credits “Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
https://i0.wp.com/alicesheridan.com/wp-content/uploads/2019/04/Ep-13-gimmick-succeed.jpg?fit=990%2C800&ssl=1800990Alicehttps://alicesheridan.com/wp-content/uploads/2021/04/Alice-Sheridan-2.pngAlice2019-04-16 09:00:392019-04-16 07:49:12Does your art need a gimmick to succeed? [13]
A question from a listener leads us into a wide-ranging discussion about the artist life. Many feel a frustration about limited time to spend on their work and don’t feel it counts alongside another career, but a recent study by The Arts council found that 68% of artists support themselves with other jobs, so if that’s you, you are not alone.
Louise is helping with organization of North Yorkshire Open Studios and facing the reality of quite how long it takes to manage an event – and find volunteers. Alice is feeling twitchy because she hasn’t painted in a few weeks.
Audience Question
Because I don’t ‘art’ full time, I sometimes struggle to call myself an artist and feel like a bit of a fake and a fraud… not deserving enough to call myself a proper artist. If people ask me what I do I hesitate as In my heart I’m 100% an artist, in my 9-5 day to day I’m something completely different but that’s not really me!
I have to work a full time 9-5 job so squeeze my art in at every opportunity of my spare time. I really would like to turn it in to my job eventually so am working hard for it.
Have you ever felt like that? How did you overcome it?
We have no desire to put you off, or say “be careful what you wish for”, but it’s easy to feel frustrated if you can’t spend as much time on your art as you want and assume it will all be heavenly when you are a “full time” artist. The reality may be different – but that can be OK too.
So, what is it really like to work as an artist? What is the fantasy and how does it stack up to reality? Do we risk losing the joy when we turn a hobby into a career?
We cover all this and more as we discuss our own journeys from hobbyist to professional. We talk about how we strike the balance between business and art, how we keep the joy in our professional lives, and how to get comfortable calling yourself an artist.
Inside / outside inspiration
Louise has been on a day trip to see two major exhibitions in London – Tracey Emin ‘A Fortnight of Tears’ at White Cube Gallery in Bermondsey and Van Gogh in Britain at Tate Britain (on until 11 August 2019). Both were inspiring for different reasons, but the artworks shared an emotional power and raw honesty that has Louise wondering how she can bring more of that into her own work. (Alice isn’t competing with this!)
Credits “Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
https://i0.wp.com/alicesheridan.com/wp-content/uploads/2019/04/Ep-12-fantasy.jpg?fit=990%2C800&ssl=1800990Alicehttps://alicesheridan.com/wp-content/uploads/2021/04/Alice-Sheridan-2.pngAlice2019-04-09 07:45:032019-04-09 10:08:01The artist life- fantasy vs. reality [12]
We all want to make better paintings, get absorbed in the process of creating art and then stand back and discover a masterpiece. Often it doesn’t work quite like that! We can get swamped in the middle stages and easily lose our way, or even motivation to continue.
If you recognise that frustration, I hope these ideas will help.
1. Don’t stop through fear – trust that you have the knowledge to make it better
There is often a moment when you are quite pleased with what you have done so far. Personally I’m quite drawn to slightly unfinished looking works – the sense of potential and more to come really resonates with me. I don’t mind if the canvas isn’t fully covered. I don’t want to know it all; if I wanted all the detail I could take a photograph. I want to leave something for the viewer’s imagination.
However we all know that fear of spoiling what you have created so far. When you are working on bigger paintings this can get harder – perhaps you already have a lot of time and/or energy invested within them and it can be hard to move forward and ‘spoil’ what you have already created.
‘Cloud Shift’ in progress on the studio wall
This is a large painting on canvas I had been working on over a few months. It’s been quite a play piece. At this point I liked it; I liked the mood, the looseness of some of the marks, but it felt predictable and a bit gloomy. Stopping here would have been so frustrating, because I knew this painting could be better.
I knew I needed to do more, but the fear of messing it up was so overwhelming it almost stopped me. If I had listened to my inner fear voice I would never have completed this painting.
2. Get clear on what you are working on
When you’re caught up in the flow of creating something you are usually so involved in what you are doing that you don’t stop to assess it. You work almost instinctively. Your experience leads you where to go what next, what to try. If you asked me how or why certain marks or colours are there I couldn’t tell you why – they just felt right and arrived. This process comes with experience and practice. It can be tiring. Heck, it can be exhausting, but usually it’s only once you come to a stop that you realise you’ve been working quite a lot out.
But at some point there is a natural break in flow. Particularly if you are tired it can be difficult to recognise this and because we are in some sort of rhythm we keep going. Often this is when I muck it up so I have learnt that when I stop there is often a reason.
It’s hard to be objective about your own work. The very fact that you have invested your time and energy into it means you are emotionally connected to it and this can make it very hard to assess what you have achieved and what should come next.
I liked the marks I had created here as part of a loose play stage, but the composition as a whole wasn’t yet working. It was so hard to do the next stage! The more experimental and uncontrolled means a higher chance it can all go wrong.In the example above I was stuck because I wasn’t sure what the next development should be – the hesitation got me.
Having a set of principles really helps in these moments. Not rules, but guidelines you can use to ‘see’ your own work and know what will take forwards.
After a short time away I could remove myself from the parts I liked and start to see what the painting needed overall. For me it was all too messy so I needed some structure. I liked the yellow ochre but it was too dark and I wanted to really let those linear marks show off – which meant bringing in some areas of clarity. This is how I finalised the painting.
3. If you’re not sure what needs doing next, do anything!
Don’t fuss around the edges, tweaking at small changes. Do something bold!
I was loving the soft greys here with flashes of bright coming through, but it all felt a little…bland? pointless? I knew it needed something radical – a dynamic shift which would bring fresh life.
I find a painting goes through this stage many times, but adding this bold fresh cobalt suddenly gave this painting new direction. Yes, it shook things up a bit, but that’s what I’m looking for. And now I know how to handle this stage I find it exhilarating.
pink painting in progress
Adding this blue surprised me and gave the painting a new lease of life. Without this it would all be simply too soft. Working like this takes guts, but is so rewarding. (see the final painting here)
4. Check in with your personal ‘bigger picture’
Take a moment to ask yourself what you are exploring within this painting. There should be a deeper level of enquiry… something you are looking to test and learn. That can be as simple as how to portray the light hitting a glass vase or creating a certain emotion within an abstract.
I find it really valuable to re-connect with this big idea in the middle stages. Often as I start painting, I have no idea or plan and this arrives during the process of working on each individual painting. It helps to articulate it, whether in a notebook or just taking time to clarify your interests on that painting.
Here is the finished version of ‘Cloud Shift’.
Adding the brighter sweeps of blue (colour harmony and saturation contrasts) and a flash of turquoise lifts the land from the deeper muted tones. And that sky has carefully adjusted areas of lights and darks and uses a wide variety of marks so it has its own interest.
I work with hundreds of artists within my Connected Artist membership to help them strengthen their professional approach.
https://i0.wp.com/alicesheridan.com/wp-content/uploads/2019/04/Rain-Shadow-in-progress.jpg?fit=600%2C601&ssl=1601600Alicehttps://alicesheridan.com/wp-content/uploads/2021/04/Alice-Sheridan-2.pngAlice2019-04-05 15:01:432022-08-21 17:16:56Four ideas to help you make a better painting
This week we’re discussing investments – not stocks and bonds, but the kind of investments you make (or don’t make) in yourself and your art practice.
Louise is finishing teaching her second course and after 5 months of helping other artists, she is looking forward to spending more time on her own work. Alice’s meeting with a commission client has provided her with direction on finishing the requested pieces.
Investments can mean time, energy or money. Are you more prepared to invest in one over the other?
We consider the role that self-worth plays in our investment decisions, we discuss how we personally decide about spending money, how to judge whether something is a ‘good’ investment for you. Is it possible to make significant leaps forward if we are not willing to invest in ourselves in some way?
Audience Question
This week’s listener question is anonymous for obvious reasons. Our listener asks:
What would you do if you found that a gallery had hiked up your prices (to more than that of your other galleries) without letting you know? I’m in a quandary about whether to throw my toys out of the pram and I don’t think the other galleries would be impressed.
Alice and Louise both agree that the issue here is not the other galleries. What matters is the relationship with this gallery. We wonder (hope!) if there could be good intentions behind their decision which could ultimately help your work. A calm and professional response is needed – and maybe time to reconsider your relationship depending on their track record.
Inside / outside inspiration
Louise is taking a new course and is inspired by learning from someone with a different perspective. Alice had an exciting and inspiring week, having opened up her membership group, the Connected Artist. She found that the limited places were snapped up in only 18 minutes (!) and she has found her conversations with the new members to be energizing and exciting.
If you’d like to find out more and know when The Connected Artist next opens up, please add your details HERE
Credits “Monkeys Spinning Monkeys” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
https://i0.wp.com/alicesheridan.com/wp-content/uploads/2019/04/Ep-11.-willing-to-invest.jpg?fit=990%2C800&ssl=1800990Alicehttps://alicesheridan.com/wp-content/uploads/2021/04/Alice-Sheridan-2.pngAlice2019-04-02 08:21:452019-04-02 08:21:50What are you willing to invest? [11]
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